Titleist - a golf brand you can trust

Like all good brands, there’s a nice story behind the brand. Young missed a putt that should have gone in while he was playing a round of golf with his dentist, and he was convinced that the weight of the ball was to blame. He convinced his friend to X-ray the ball with his dentistry equipment, and sure enough - they found that the rubber core of the ball was off-centre. Intrigued, Young started X-raying more balls, and found that most of the ones he inspected were prone to erratic shots - badly made with off-centre cores.

So, he set about improving things, and having invented a machine that wound rubber string around a rubber core in a uniform way, he started to produce his own golf balls - calling them Titleist - the ‘winner’. In 1935, Acushnet Process Company started mass-producing Titleist balls, and the rest, as they say, is history.