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Brand focus: XXIO golf

When you think of big golfing names, it’s probably fair to say that XXIO (pronounced "zek-si-oh") isn’t the first name on your lips. But all that might be about to change as this Japanese brand is growing in notoriety, especially with mid-to-high handicappers, recreational golfers, seniors and golfers with slower swing speeds. So, we thought it was high time that we shone the spotlight on XXIO golf clubs in this dedicated brand focus.

Browse our latest stock of XXIO golf clubs below.

What’s the history of XXIO golf clubs?

The XXIO golf brand was first established back in 2000 under Dunlop Sport. Interestingly, golf was one of Dunlop’s early focuses (what we know as the British Masters today was actually established and sponsored by Dunlop until 1982). Since its acquisition in 2017, Dunlop Sport falls under the SRI Sports Ltd brand (a subsidiary of Sumitomo Rubber Industries), and fans of our brand focus articles will know that SRI Sports owns some of the world’s biggest golf brands including Cleveland Golf and Srixon, as well as XXIO.

A black XIO X black #3 hybrid in good condition

What makes the XXIO golf brand stand out?

XXIO golf clubs focus on helping the amateur or recreational golfer to improve their game. The brand manufactures a full range of lightweight, premium golf clubs including drivers, fairways and hybrids. Ambitious golfers who are keen to reduce their handicap really like the craftsmanship and high-quality feel of XXIO golf clubs.

What are the features of XXIO golf clubs?

The most noticeable feature of an XXIO golf club is that it’s extremely light in weight compared to clubs from similar brands. That means that they are easier to swing, so golfers with slower swing speeds stand to generate more speed and distance. They also offer more consistency thanks to the high MOI, which makes the XXIO clubs very forgiving on mishits.

Because of the advanced engineering and quality of the materials used to make them, XXIO golf clubs aren’t the cheapest on the market, which is why you won’t be seeing amateur golfers using them too regularly, but you can always bag a bargain by buying second-hand XXIO golf clubs from golfclubs4cash. It might just be the thing that gives you the edge over your competition and brings your handicap down!

A set of XXIO X forged irons in brand new condition

What’s next for XXIO golf?

We expect to see more mid-high handicappers embrace the XXIO brand, as they learn that a better quality golf club can help improve their game more quickly. The boost in profile will be thanks in so small part to South African former world number one Ernie Els, who has joined XXIO as not only a global brand ambassador but also as a board member. XXIO is the market leader in New Zealand and Korea, and has been the number-one golf equipment brand in Japan for nearly 20 years, and the rest of the world seems to be catching up.

Our prediction is that the XXIO golf brand is one you’ll be seeing a lot more of over the next few years. What do you think?

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